
Search Engines Tools Services Courses Articles News Contact Home	Pay-Per-Click Marketing The Pay-Per-Click Marketer is your information resource for pay-per-click marketing. Our goal is to provide the most complete, up to date information to help you become more successful in your pay-per-click marketing programs. What is pay-per-click marketing? How does pay-per-click relate to a search engine? The term *pay-per-click* describes a search engine that bases its search rankings on a "bid for position" basis. Simply stated, you will "bid" a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase. Recently, the #1 position on the search phrase "pay per click" required a bid of $2.03 per click, whereas the 15^th position required only a bid of $0.85. Your available budget and willingness to bid will dramatically impact your website's search engine ranking position when the search engine displays search keyword or keyword phrase results. Although your website name or URL will be displayed in the search results at your bid for position, you are not charged the pay-per-click "bid" until a searcher actually clicks or selects your website name or URL. What position you strive for and what you are willing to bid to achieve the position is totally under your control! But, pay-per-click marketing offers one tremendous advantage. It enables you to achieve a top or high ranking position almost instantaneously. If you want to draw traffic to your website fast for any reason, pay-per-click marketing can make that happen! Let’s summarize the pros and cons of pay-per-click marketing: Pros: Quickly Improves your website ranking and traffic. Swiftly tests the marketability of your website's product or service. Promptly determines the ability of your web site to convert visitors to a call to action or make a purchase. Rapidly identifies the keyword phrases providing the best conversion rate. Provides complete control of the search engine campaign, both position and cost. Cons: The cost of the clicks. Home ● Privacy Policy ● Terms of Use ● Site Map

Pay-Per-Click Marketing

The Pay-Per-Click Marketer is your information resource for pay-per-click marketing. Our goal is to provide the most complete, up to date information to help you become more successful in your pay-per-click marketing programs.

What is pay-per-click marketing? How does pay-per-click relate to a search engine?

The term pay-per-click describes a search engine that bases its search rankings on a "bid for position" basis.

Simply stated, you will "bid" a price per click to be in a specific position of the search rankings for a particular search keyword or keyword phrase. Recently, the #1 position on the search phrase "pay per click" required a bid of $2.03 per click, whereas the 15^th position required only a bid of $0.85.

Your available budget and willingness to bid will dramatically impact your website's search engine ranking position when the search engine displays search keyword or keyword phrase results. Although your website name or URL will be displayed in the search results at your bid for position, you are not charged the pay-per-click "bid" until a searcher actually clicks or selects your website name or URL. What position you strive for and what you are willing to bid to achieve the position is totally under your control!

But, pay-per-click marketing offers one tremendous advantage. It enables you to achieve a top or high ranking position almost instantaneously. If you want to draw traffic to your website fast for any reason, pay-per-click marketing can make that happen!

Let’s summarize the pros and cons of pay-per-click marketing:

Pros:

Quickly Improves your website ranking and traffic.
Swiftly tests the marketability of your website's product or service.
Promptly determines the ability of your web site to convert visitors to a call to action or make a purchase.
Rapidly identifies the keyword phrases providing the best conversion rate.
Provides complete control of the search engine campaign, both position and cost.

Cons:

The cost of the clicks.

Home ● Privacy Policy ● Terms of Use ● Site Map